What sets us apart

Our quest for investment excellence is anchored by our obsession with the highest ethical standards and alignment of our interests with our partners, to cultivate stable long-term strategic relationships.

  • We are transparent and are only paid by our clients
  • Our Partners and employees invest alongside clients and are therefore properly aligned with them
  • We put innovation at the heart of our model
  • We offer a highly bespoke service

Our Services

Comprehensive financial advice and financial services that are tailored to meet your individual needs.

Our Investment Philosophy

“Achieve defined investment goals through a dynamic asset allocation strategy with efficient risk management.”

Asas’s experienced team works alongside our clients to create portfolios which meet the investment objectives in order to provide risk-adjusted returns over medium to long term basis. The team has over 100 years of combined experience across different market cycles covering a range of industry specialties. 

Asas Capital manages client portfolios across different asset classes:

  • Public Equities
  • International Mutual Funds
  • Fixed Income / Sukuk
  • Real estate

Our Portfolio Management offering would be in discretionary/advisory capacity to provide comprehensive asset management services.

Asset Management Mandate: Manage client portfolios in discretionary capacity focused on creating long term wealth through our diversified asset allocation approach. The portfolios will be monitored, bench-marked with efficient risk management and reporting.

Active Advisory: We advise clients on their existing portfolios with a non-discretionary mandate offering the best execution and superior returns on global listed and unlisted securities through our network of strategic partnerships with Global banks and clearing firms like UBS, SocGen, and Bank of Singapore.

Private Equity

We identify unique investment opportunities globally focusing on differentiated business models across sectors.

We are backed by proprietary capital from our shareholders which allows us to specialize in an owner-operator model. We have invested throughout the GCC region to provide scale-up capital to emerging businesses. Our Makkah Hospitality Fund is an example of how we developed a unique investment opportunity from our core competencies to create long term value for our partners. 

We have a strong focus on the Technology space. We believe technology is not an industry but a platform enabling organizations to transform their business models. Our focus area is late stage Unicorns which are industry leaders and at the cusp of revolutionizing their industry. 


  • Proven investment track record
  • Owner - Operating Model 
  • Excellent deal sourcing capabilities 
  • Focus on innovative ideas and disrupters 
  • Deep understanding of various business models 

Corporate Advisory

We specialize in providing Financial Services which includes structuring and advising corporations and family on the full palette of financial services and optimal structures with a focus on emerging markets.

Enriched Experience

Comprehensive Corporate Finance Advisory solutions and transaction expertise :

  • Private equity fund structuring and capital raising
  • Real estate fund structuring and capital raising
  • M&A deal execution
  • Acquisition finance and project finance
  • The team comprises of multi-disciplinary professionals with extensive experience
  • Analytical support and an in-depth understanding of different sectors